The company highlighted the phone's large touchscreen and said its modified version of the company's beloved keyboard made it ideal for reviewing and editing documents.
The Canada-based firm also rolled out its new Blend feature, which aims to allow users to seamlessly bridge messaging and content between a host of devices irrespective of operating systems.
Read MoreBlackBerry's make-or-break moment
Earlier this month, BlackBerry acquired the U.K.-based mobile tech firm Movirtu, which makes software that allows for multiple phone numbers on the same device. In July, the company acquired Secusmart, a voice and data encryption business.
BlackBerry CEO John Chen said in April that the company's handset unit could return to profit on sales of as few as 10 million devices a year. Rival Apple said it sold 10 million new iPhone 6 models in its first weekend.
The volatile stock closed nearly 7 percent lower on Thursday, but shares have gained roughly 22 percent over the last 12 months.
—Reuters contributed to this report.
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