Though Majority of Americans Have Made a Virtual Purchase, They Still See Virtue in the In-Person Shopping Experience

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Though Majority of Americans Have Made a Virtual Purchase, They Still See Virtue in the In-Person Shopping Experience

These are some of the results of The Harris Poll of 2,241 U.S. adults surveyed online between June 11 and 16, 2014.  (To see the full results including data tables, click here) Among smartphone owners, two in ten have purchased digital content via such devices (20%) while nearly one in ten have used a smartphone to purchase clothing (9%), accessories (8%), and personal electronics (9%). Over a ...

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