iwatch concept Roberto Bitto


As we reported earlier today, Apple has sent out invitations to the press for a September 9th media event. During that event the company will likely unveil the next-gen iPhone, but some reports also indicated that it may debut a wearable device at the same time. A new report from Bloomberg lends further credence to this claim:


Now the Cupertino, California-based company will attempt to repeat that feat in wearables, an emerging group of devices that track people’s activity and health. Apple will introduce a wearable gadget along with new iPhones on Sept. 9, a person with knowledge of the plans said. Notices for the event, which will also take place in Cupertino, were sent out today.


As we’e exculusively reported in the past, Apple has been assembling a team of fashion and fitness experts to create a wearable device with a focus on health and fitness applications.